Work

digital Lookbooks & Campaigns

I concept and create innovative online projects such as beauty guides and how-to videos, trend-based editorial lookbooks and promotional beauty sampling programs. I also work on high-level concepts for seasonal campaigns.

Emails & LANDING PAGES

I write mobile-optimized content for weekly beauty and accessories emails, which includes brainstorming engaging new concepts and creating compelling subject lines to increase open rates.

Misc.

I've written everything from daily deals at Gilt City to restaurant, hotel and store descriptions for Google Maps. I've also worked on print catalogs and collateral for Bloomingdale's.