hospitality // wyndham hotels & resorts
TKTKTK
beauty & fashion // BLOOMINGDALE’S
I concepted and created innovative online projects such as beauty guides and how-to videos, trend-based editorial lookbooks and promotional beauty sampling programs. I also worked on high-level concepts for seasonal campaigns. In addition, I wrote mobile-optimized content for weekly beauty and accessories emails, which included brainstorming engaging new concepts and creating compelling subject lines to increase open rates.
Misc. // google & Gilt groupe
I've written everything from daily deals at Gilt City to restaurant, hotel and store descriptions for Google Maps. I've also worked on print catalogs and collateral for Bloomingdale's.